Monday, March 19, 2012

"Unfriend Yourself" (Kyle Tennant)

As social media becomes more ubiquitous, it is important to take a step back now and then, to think about why we are doing what we are doing. This review has been previously published here.

TITLE: Unfriend Yourself: Three Days to Detox, Discern, and Decide About Social Media
AUTHOR: Kyle Tennant
PUBLISHER: Chicago, IL: Moody Publishers, 2011, (89 pages).

This little book takes a critical look at the ubiquitous social media icon: Facebook. In a world where many people simply hop onto the social media bandwagon without asking why, or simply because everyone else is doing it, Tennant helps us to understand why it is important to look before you leap. He constantly reminds us that he is not bashing Facebook per se. Instead, he is calling upon readers to think critically, and to recognize the limitations of social media.

He offers a three-fold challenge for readers over a three day Facebook fast weekend. Firstly, unplug and start the process of detoxification. Recognize what Facebook can do and not do. Facebook friends are very different from face-to-face friends. He then goes through some false promises that people have of Facebook.

  1. "Media are amoral."
  2. "It's ok to make it all about you."
  3. "Community can be found anywhere."
  4. "Nowhere is somewhere, and it can be anywhere."
These promises are not viable on the Facebook medium. The chief concerns surrounding uncritical use of Facebook is summarised as follows:

  • Facebook provides a tempting platform for one to present themselves as more important than others.
  • Facebook is the modern fig leaves that cover up our sinful selves
  • Facebook is a powerful tool for self-promotion.
Secondly, he urges readers to discern what is best for them, and to discern and discover the pros and cons of social media. He points out that bad old sin lurks in the social medium. Digital communications is a convenient and easy cloak to hide our real selves from others. In other words, how can we build real community if we only showcase the nice parts of ourselves?

Thirdly, Tennant challenges readers to decide what is best for themselves. This final section is worth the price of the book. Instead of simply blasting away the use of social media, Tennant provides some suggestions to redeem the way we use it. 

Closing Thoughts

Tennant openly admits that he is a 'technology pessimist.' He prefers to err on the side of caution. Personally, I feel that this book is an important contribution to check the tsunami of interest and uncritical use of social media. Many have argued against the use of Facebook using statistical data and expert advice.  What Albert Borgmann and Neil Postman have done at a scholarly level to argue warnings about technology using us, Tennant has done for the layperson. The observations in the book is a reminder to us again that technology, social media such as Facebook needs to be on a leash. Uncritical usage of social media is like a pit-bull terror let loose, devouring others, and finally us. 

One need not agree with all the pointers, but I urge readers to keep the warnings fresh as they use Facebook. If all self-control fail, when all self-discipline is gone, then do the best thing for ourselves: Unfriend ourselves from Facebook.

Ratings: 4.5 stars of 5.


This book is provided to me free by Moody Publishers and NetGalley without any obligation for a positive review. All comments offered are freely mine.

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